Trump rewards $TRUMP merch buyers with $50-value airdrops

Donald Trump is taking his meme coin game to the next level, announcing that half of the $TRUMP token supply will go to people who buy his branded merch: sneakers, watches, fragrances, and more. It’s a classic Trump move: reward the loyalists, keep the money flowing, and turn his brand into an economy of its own.

The $TRUMP coin launched right before his 2025 inauguration, skyrocketing to a $14.5 billion market cap before tumbling nearly 70%. While many small investors took a hit, insiders reportedly made around $100 million in trading fees within two weeks. Now, Trump’s offering tokens as a perk for spending money on his brand: a textbook business play from a man who built an empire on licensing his name.

Supporters see it as a smart way to boost adoption and utility, but critics call it a financial minefield. Mixing political influence, personal branding, and a volatile digital asset could spell disaster for buyers who don’t fully grasp the risks. Some financial analysts even warn it’s edging into ethically murky waters, with Trump directly profiting from a token tied to his persona.